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The 'Find & Replace' technique

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HOW IT WORKS

Tree of Trade is a technique that is built on thinking in alternatives. Your goal is to replace essential elements of your subject by creative alternatives that cater the same needs.

 

WHEN TO USE?

The technique is an ideal mindstretcher to enhance products, services, processes or any other form of innovation issue you are working on. Participants who have an open mind will generate quite surprising and creative ideas with this technique. 

 

WHERE DO I FIND MORE INFO?

You can find a full description of the technique in the book on pages 62 to 66.

 

WHAT DO I NEED?

4 to 10 participants recommended

45 to 90 minutes of time

Post-its and pens

Tree of Trade poster, downloadable here

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Discover the other techniques of the Constraint Suite

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