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A book about

how constraints

stimulate creativity

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192 pages 

200x170 mm

ISBN 978 90 6369 512 5 

Innovators have long recognised that constraints very often stimulate or guide the process of creativity and innovation. When the box is the limit, creativity often comes to the surface organically as the most ultimate and natural solution. Restraints should never be a reason not to innovate. Often the contrary is true: restraints accelerate creativity, the driving force behind innovation. This book provides multiple inspiring examples from different industries, and offers the reader a real suite of techniques on how to use natural or self-imposed constraints to the benefit of creativity and innovation. The book is aimed at every professional who’s convinced that creativity plays a crucial role in the daily work environment, but is also aware of the boundaries that take away the illusion of ‘the sky is the limit’. Turning undeniable reality into a real creative advantage is the ultimate goal of this book.

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  • Easy to read. No endless theoretical texts or academic language, but short manageable articles in magazine style. Read what you want when you want it.

  • Inspiring cases from a variety of industries and sectors. Many of them end with a 'Learnings & Ideas' page where you can reflect on what you've learned and how to apply it.

  • A hands-on approach with five original techniques, explained step-by-step and of which you can download the supporting tools right here on this website.

  • Access to the community part of this website, where you can leave comments, interact with other readers and add your own stories and experiences.



  • Directly from the publisherBIS Publishers
    The retail price is € 24,-
    And while you're there... take a look at all the other great titles the publisher offers!


  • A copy signed by the author? A great idea, but take into account that there's an extra handling cost of €15,-. Click here to e-mail the author directly and you will be contacted soon.

  • Ordering a large quantity (+50 pcs.)?
    Please contact us.

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The book is also available at Amazon and other international online stores
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